PUBLISHER

Edition Impla France, Ltd, capital 39 000 euros. France - Code APE 7448 Siret : 31811156400015 - R.C. Paris B 318111564, Head Office, 233, rue Saint Honoré 75 001 PARIS

BACKGROUND

In 14 years, the « Guide Séjours et Week-end Amoureux » by Jean-Paul Griffoulière has become a reference in France for hotels of character and charm. It is now sold in several European countries.

• January 1980 : Creation of Editions IMPLA by Jacques Lielens
• May 1992  : "Guide des restaurants avec terrasses et jardins"
• January 1993 : "Guide Week-end et Séjours Amoureux" 
• November 2000: "Guide des restaurants et brasseries de Paris et de Bruxelles"
• June 2006 : "Guide des meilleurs commerces de bouche de Paris"
• November 2006: Creation of the brand « LOVELY WEEK-END
• February 2007 : New associates Jean-Paul Griffoulière and Philippe Noury
• February 2007 : Increase in capital (39 000 euros)

OUR AMBITION

To propose the very best hotels and restaurants of charm and character to our readers.This is why we constantly endeavour to strengthen the hotel and restaurant network in France, mainly in the 3* and 4* categories not excluding certain unlisted establishments. We plan to continue this steady development in other European countries (Benelux, Spain, Italy, Germany, United Kingdom) and in the main European cities.

KEY FIGURES

• Over 350 hotels in France
• More than 300 destinations in 15 French regions
• Around 70 new hotels in the Guide 2007/2008
• More than 15 000 rooms
• Over 300 restaurants

LOVELY WEEK-END

The brand « LOVELY WEEK-END » is registered with the INPI and the sites of www.lovelyweekend.com and www.lovelyweekend.fr are also registered.

a) A niche concept corresponding to a clearly identified target

European mainly English, German, Belgian and French (70% of the European e tourism market). Senior (70% of internet hotel reservations are made by people over 50) Mobile and available (development of fast transport means, vacations spread over the year ).

b) Independant hotels with true character

The guide, « week-ends et séjours en amoureux » has a lengthy market history, and thanks to this, the new brand « LOVELY WEEK-END  » can today propose more than 300 luxury 3* and 4* hotels of charm and character. A rigorous charter of quality ensures that each hotel offers a select location, personalised service, exemplary comfort and unique interior design.

Every year, « Lovely week-end » with its 300 destinations in 15 regions, adds to its collection of the most beautiful hotels in France, offering superb accommodation in town centres or places of interest. Having more than 50 establishments in the heart of Paris,« Lovely week-end » is destined to become a leader label for 3* and 4* hotels.

c) One and the same vocation

« Lovely week-end » proposes not only hotels of charm and tradition but also more contempory luxury hotels, therefore guaranteeing a diversity of style and atmosphere. However every establishment has the same high standard of goals:

• outstanding architecture and design
• personalised service in an intimate and refined setting
• exceptional comfort
• unique service quality

d) Our commitments

Selection :

We rigourously select our hotel members according to very strict criteria - a guarantee of charm and unique prestige

Independance :

We respect the freedom, the right and the independance of our hotel members

Quality :

We guarantee the refined tourist a label of comfort, quality and elegance. « Lovely week-end » is one of the main top-of-the-range independant hotel offers in France.